An abstract logo with three figures holding symbols of the sun, a leaf, and a water droplet, emphasising the connection between people, the planet, and sustainable practices. The tagline "The People’s Planet. The People’s Economy." reinforces the campaign’s mission.
As a supportive illustration I designed a megaphone with the letters "PP" inside, symbolising the amplification of people’s voices. Surrounding elements like a leaf, speech bubble, recycling symbol, sun, and water droplet represent environmental and social themes.
Usage of a vibrant colour palette (blue, yellow, green, light blue, and red) to create a visually appealing and cohesive look.
Infographics and Action Areas:
I designed ten action areas that the government should implement, each represented by an icon and a brief description. These actions include "Low Cost, Low Carbon Travel," "Empower the Workforce," "Sustainable Food System," "Retrofit Our Homes," "Waste Not, Want Not," "If Nature is Protected, People are Protected," "Clean Energy," "Invest in Our Future," "Responsible Bailouts," and "Hold Polluters Accountable." Each action area is visually engaging and easy to understand. Along with graphic designer Sigita Budraitytė we created some infographics to support the action areas and displayed as social media carousels .
