Hi! my name isLudovica
but you can call me Ludo!
Hi! my name isLudovica
but you can call me Ludo!


About my design journey
I’m Ludo, the purpose-driven brand designer behind Designed by Ludo.
My journey began as an in-house graphic designer at a Milan startup, before moving to London to pursue personal growth and new opportunities. Along the way, I developed a deep commitment to mindfulness, sustainability, and community building, values that continue to shape my work today. Experiencing the limitations of traditional agencies, I launched a purpose-driven studio, partnering with organisations focused on positive social and environmental impact. Over seven years in London, the studio has delivered successful brand, digital, and print solutions for startups, social enterprises, charities, and entrepreneurs. Now, ready to expand globally, the mission is to empower change-makers worldwide through compelling visual identities and branding that authentically reflect their values and build lasting audience connections.
My journey began as an in-house graphic designer at a Milan startup, before moving to London to pursue personal growth and new opportunities. Along the way, I developed a deep commitment to mindfulness, sustainability, and community building, values that continue to shape my work today. Experiencing the limitations of traditional agencies, I launched a purpose-driven studio, partnering with organisations focused on positive social and environmental impact. Over seven years in London, the studio has delivered successful brand, digital, and print solutions for startups, social enterprises, charities, and entrepreneurs. Now, ready to expand globally, the mission is to empower change-makers worldwide through compelling visual identities and branding that authentically reflect their values and build lasting audience connections.
Collaborations
A creative team of experts is assembled for every project, delivering brand strategy, social media, web development, illustration, motion design, photography, and more. Flexible collaboration means any needed creative service or specialist can be added to match your goals. Partnerships with small London-based agencies expand the network, all united by a mission to elevate brands.
I am an active networker and in general, a people person. Connect here or via LinkedIn to start your next successful collaboration.
I am an active networker and in general, a people person. Connect here or via LinkedIn to start your next successful collaboration.
Technical Skills
Illustrator
InDesign
Photoshop
Canva
Word
PowerPoint
Excel
Wordpress
Mailchimp
DSLR Camera
Basics of:
After Effects
Adobe Xd
Figma
HTML & CSS
Search Engine Optimisation
InDesign
Photoshop
Canva
Word
PowerPoint
Excel
Wordpress
Mailchimp
DSLR Camera
Basics of:
After Effects
Adobe Xd
Figma
HTML & CSS
Search Engine Optimisation
Exhibitions



2018
IET Engineering And Technology Photographer Of The Year, Travelling exhibition
Highly commended photography, The Science Museum of London and other venues (UK)2017
Out of the Frame
Spazio BASE, Milan, (IT)2013
“Fuori dal quadro”
B Mood store, Brescia (IT), May - June 20132013
Sarpi Bridge
Milan Design Week, 20132012
“Confrontarsi/Conoscersi - Tra identità e senso di appartenenza all’Europa”
museo fondazione Luciana Matalon, Milan (IT) July 20122012
“La luce della notte, esercizi di Ammirazione nella Notte Europea dei Musei”,
Pieve di Cento (BO - IT), May 20122012
“Humus Park international land art meeting”,
Pordenone (IT), 14-19 May 2012,2011
Photographic exhibition “Il femminile, sostanze e forma di un genere”
Rogeno (LC), October 20112011
Traveling exhibition “Fashion in Paper”,
Triennale Design Museum of Milan (IT), May 20112010
“Santo Vassallo e i suoi amici di Brera”
Mazara del Vallo (TP - IT) September 2010Publications




2021
Design Will Save the World
FSC Mag Issue 4, 20212021
The Unknown [and how to succeed it]
FSC Mag Issue 3, 20212020
Open Call Magazine
2017
Polvere o Pistilli
Trenta EditoreCorporate Social Responsibility
Lego Robotics tutor and Graphic Designer at Engineering Minds
I tutor part-time children in robotics and coding at Engineering Minds, a social enterprise I initially helped establish by developing their visual identity and marketing materials.
Co-founder of Eco Around
A community-based social enterprise supporting Londoners to reduce their environmental impact by living more sustainably. We run different activities from community and team engagement to corporate volunteering.
Plastic Fishing facilitator at Hubbub
A creative charity that’s been inspiring positive environmental action since 2014. Plastic Fishing is a one-of-a-kind litter picking trip aiming to engage corporate
employees with issues around plastic and marine pollution. I facilitate the activity based on demand-availability.
Other Activities
Photographic Artist
I also enjoy taking photos of landscapes and architecture and rearrange them in order to create surreal situations.
Kempo Jujitsu Self Defence student
Jiu-jitsu offers more than just self-defense. It's a powerful tool for cultivating self-discipline, confidence, and physical fitness while also developing essential self-protection skills.
The best time to plant a tree was 20 years ago. The second best time is now.
Chinese proverb
Be The Change You Want To See In The World.
Gandhi
The only person you should try to be better than, is the person you were yesterday.
Anonymous
The Best Investment You Can Make Is In Yourself.
Warren Buffet