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Ludovica Quaranta — brand identity for mission-led organisations. Portrait of LudoviCA

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Ludo

Your work matters. Your brand should show it.
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Ludovica Quaranta — brand identity for mission-led organisations- work that earned trust. Mockup of the packaging of a protein pasta product called "Proactive"

Work that
earned

trust

I turn complex missions into brand systems people can understand, trust, and remember.
view my past projects
Plastic Collage Workshops

Behind

the
studio

Outside the studio, I keep working in the same direction: through environmental workshops, litter-pick walks, and STEM education.
My values in practice
Designed by Ludo is a brand identity studio for mission-led organisations that have something meaningful to say but need help saying it clearly.
I combine positioning and visual design to shape brands that feel coherent, credible, and built to hold.

Most organisations don’t need more noise. They need a brand that helps people quickly understand what they do, why it matters, and why they should care. I work with teams whose work is strong, but whose message still needs sharpening.

When clarity matters most

You’re raising funds
Your work is solid. Your brand doesn’t yet communicate that clearly.
You’re shifting direction
The organisation has changed. The brand hasn’t.
You’re launching something new
You need people to understand it quickly and take it seriously.
Quotation Marks
From our brief as a community funding body with a history in Peckham, Ludo understood the requirements and produced several inspiring designs that reflected the work we do. The final design gives the Peckham Settlement a fresh and contemporary brand, that will attract more organisations in Peckham and Nunhead to notice our work and apply for funding. Her professionalism and welcoming personality was appreciated, as the brief was a tall order.
Tracey Francis
Trustee at Peckham Settlement

Selected Work

Peckham Settlement - Stationary: Business Card and Letterhead

Peckham Settlement

  • Brand restyling in order to become more attractive before launching their next round of grants.
Pasta Plant food brand identity design — packaging

Pasta Plant

  • Building the brand from the ground up before pitching to investors
3NTT International group Linkedin carousel

3NTT International

  • Brand refresh to better reflect expertise and sector focus and visual cohesion across all touch points
Engineering MInds advertisements

Engineering Minds

  • An educational social enterprise for which first impressions are the ones that last
Monty A5 Flyers

Monty English

  • Brand refresh to boost online presence

Why Working Together

When we work together, I focus on making the right decisions visible: what matters, what doesn’t, and what should be kept simple.
Clarity
I remove what gets in the way of understanding.
Rigour
Every choice has a reason.
Responsibility
I treat your brand as something that shapes how people see and trust your work.
Integrity
The brand should say the truth, not just the nice version.

I help purpose-driven teams make complex work easier to understand, trust, and remember.

Quotation Marks
Ludo and I have been working together for 5 years now and she has helped me transform Monty as an organisation. She initially refreshed my brand to give it more impact for my target audience and made it look more modern and relevant. She created a fantastic, usable and visually appealing website that has really helped push my business forward. It's functional, well-designed and gives students the possibility to buy a number of products online. It's easy and always productive working with her. She has some great ideas and is always competent and professional. I would recommend her to any business looking to improve their image or have a better online presence.
Jon Edwards
Director at Monty English
If your brand needs more clarity and credibility, let’s talk.
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Designed By Ludo - From strategy to expression

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