About Ludo
Some organisations do work that genuinely matters and still struggle to be understood, trusted, or taken seriously. That gap between what something is and how it’s perceived is where I work.
I’m Ludo, a brand designer whose work starts with what to say, and why. I’ve spent the past decade working with charities, social enterprises, not-for-profits, and startups — and the question is almost always the same: what does this organisation actually need people to understand, and does everything they put out reinforce that?
I started in Milan, moved to London for a challenge, and never quite left. Eight years of client and agency work helped me refine how I think, and developed a habit of questioning and cutting brand language that doesn’t actually say anything.
Outside of client work, I co-founded Eco Around, a social enterprise running corporate and community volunteering clean-ups across London, and got heavily involved with Engineering Minds, a STEM after-school club, from building the brand identity to teaching Lego robotics and graphic design. I facilitate Climate Fresk and Plastic Collage workshops, and I’m developing my own workshop on greenwashing. These aren’t side projects. They’re how I stay close to the kind of organisations I work with, and why I understand the specific pressures of mission-driven work from the inside.
