Designed By Ludo, Impact-driven Brand Design logo

Design Services

I provide design services for purpose-driven organisations that want to communicate their values and create lasting impact. My work spans visual corporate identity, editorial design, packaging, infographics, website design, and digital content for social media.

With a focus on sustainability, accessibility, and creativity, I design solutions that help you tell your story, strengthen your brand, and inspire positive change.

Visual Corporate Identity

Editorial Design

Packaging Design

Infographic & Illustration

Website Design

Social Media & Digital Design

Visual Corporate Brand Identity

/ 01
Your brand strategy becomes the foundation that shapes and fuels our creative process. A solid brand strategy serves as a foundation for developing a brand identity that is authentic, relevant, and effective in achieving the company's objectives.

A corporate identity system aims to visually represent an organisation's unique personality accurately. Creating a new logo, involves a multi-phase process requiring diverse expertise.

/01
Research and Planning
The first phase involves research and planning, where information is gathered, design criteria are set, and a creative brief is developed.
This includes:
  • Auditing existing materials
  • Analysing competitor identities
  • Establishing design objectives and language systems
    • If necessary, naming or renaming is explored, including trademark and domain availability checks.
    /02
    Design Development
    In the second phase, ideas for logos and other identifiers are created and tested across various media. Designs are evaluated against the established criteria, and recommendations for colour schemes and typography are made.
    /03
    Implementation
    The final phase, implementation, expands the brand beyond the logo.
    It includes:
  • Developing application formats
  • Creating guidelines for different design applications
    • This ensures consistent use of design elements and establishes rules for typography and colour usage.

    brand strategy

    logo design, refresh or restyle and usage guidelines

    stationery design like business cards, letterhead, email signature

    marketing materials like flyers, posters, newsletters, leaflets...

    packaging design

    merchandising

    Quotation Marks
    A brand is a person’s gut feeling about a product, service, or company.
    Marty Neumeier
    The Brand Gap

    Editorial Design

    / 02
    My editorial design service helps purpose-driven organizations share their impact with clarity and creativity. From annual reports and white papers to catalogues, magazines, books, brochures, pitch decks and presentations, we design publications that amplify your mission and connect with your audience.

    We usually recommend digital-first, paperless formats to minimise environmental impact, but when print is needed, we guide you towards sustainable practices such as using FSC-certified or recycled paper.

    Every detail, from thoughtful layouts to compelling cover design, is crafted to reflect your values and support your positive change, whether in digital or print form.

    Annual Impact and White Reports

    Catalogues

    Magazines

    Books

    Brochures and leaflets

    Presentations and pitch decks

    Toolkits / guides / manuals

    Event programs / conference materials

    Cover design of the above

    Quotation Marks
    "Editorial design is the formatting and organisation of information, sometimes with images. With considerations to pacing, scale, format, whitespace, etc., a designer can curate an exciting, appropriate, and individualist experience for readers.”"
    Paula Scher
    Principal at Pentagram

    Packaging Design

    / 03
    Packaging design goes beyond creating a protective container; it's crucial for business success. It influences brand value, consumer behaviour, operational efficiency, and environmental impact. Thoughtful packaging can tell your brand's story, create an emotional connection between your brand and consumers, influence their choice among numerous options, and foster customer loyalty.

    For ethical or eco-friendly brands, or those seeking B Corporation certification, sustainable packaging can enhance brand reputation and meet consumer expectations.

    With a strong grasp of marketing strategy insights into people, culture, and consumer mindset, packaging design often requires extensive market research, development, and testing.

    Packaging Design

    Label Design

    Infographic & Illustration

    / 04
    Visual storytelling is a powerful way to make complex ideas clear and engaging. Through illustrations, iconography, infographics, and data visualisation, I help purpose-driven organisations transform information into visuals that are easy to understand and memorable.

    Whether it’s simplifying statistics in an impact report, creating icons for a digital platform, or designing an infographic to explain your project’s outcomes, I make sure your message connects with your audience. These tools not only make content more accessible but also strengthen your brand identity and inspire people to take action.

    Illustrations

    Iconography

    Infographics

    Data-visualisation

    Website Design

    / 05
    I design websites that are visually engaging, easy to navigate, and aligned with your brand’s mission. My focus is on creating a smooth, accessible experience for your audience across all devices, from desktop to mobile.
    /01
    Research and Planning
    I start by understanding your goals, audience, and content, mapping out a clear site structure.
    /02
    Wireframes & Prototypes
    Using Figma or Adobe XD, we prepare design drafts for feedback and approval before development.
    /03
    Visual Design & Branding
    I apply your branding guidelines, typography, and colour palette to create a consistent, impactful look.
    /04
    Build & Launch
    Your site is developed in WordPress, Squarespace or Webflow, ensuring it’s responsive, accessible, and easy to update.
    /05
    Handover & Support
    You’ll have control of your content through a user-friendly CMS, plus optional training and support.

    User Interface Design

    Website Design

    WordPress Web Development

    App design

    Environmentally conscious
    I set up the basic SEO foundations so your site is discoverable from day one.
    SEO-ready
    I recommend hosting providers powered by renewable energy and design websites that are light, fast, and optimized for a lower carbon footprint.
    Scalable
    Depending on your project’s nature and budget, we can collaborate with trusted boutique agencies or developers to deliver more advanced, high-end solutions.

    Social Media & Digital Design

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    Social media design is about creating visually appealing content for platforms like Facebook, Instagram and LinkedIn. This includes icons, covers, templates, and images for campaigns. It helps your brand stand out and connect with your audience through engaging written content and visuals.

    Social Media Icons

    Social Media Covers

    Social Media Visual Templates

    Social Media Carousels

    Images for Social Media Campaigns

    Digital Banner Design

    Let's make a positive impact together!

    copyright © 2025 Designed by Ludo (Ludovica Quaranta)
    Designed By Ludo, Impact-driven Brand Design logo
    Services
    Visual Identity
    Editorial Design
    Packaging Design
    Infographic & Illustration
    Website Design
    Social Media & Digital Design
    Email

    hello@designedbyludo.com

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    Address

    SE London, UK

    Hometown

    Milan, IT

    Sustainability

    Web Hosting powered by 100% renewable energies.

    170 trees planted through Eden: People + Planet since May 2024.

    Play It Green

    100 trees planted through Play It Green since December 2024.