Project Overview
Relaxation and Meditation Group is a London-based charity committed to enhancing well-being through the philosophy of a healthy mind and body. In 2021, I was tasked with designing an 8-page booklet and a roll-up banner to promote their mission, particularly targeting elderly individuals. The existing logo was low-resolution and incomplete, and the project required sourcing or creating images to complement the provided copy.
Design Process
1. Logo Restyling – Simplified and amplified key details of the existing icon to create a more polished and recognisable logo. Chose and improved a handwritten font for the typography to enhance readability and approachability.
2. Illustration & Visual Homogeneity – Opted for illustrations over photography to maintain a consistent visual style throughout the materials. Highlighted body parts that benefit from the exercises to make the information more engaging and informative.
3. Layout Design – Designed the layout of the 8-page booklet, ensuring a clear and organised presentation of the information. Created a roll-up banner that effectively communicated the charity’s message and visual identity.